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Media · Marketing · Analytics for PI Law Firms

We built the system that connects ad spend to signed cases.

Do you know what to celebrate when cases go up? Or what to cut when cases are down? Few PI firms can prove which parts of their marketing strategy drives outcomes. We want to change that. We run media, marketing, and analytics inside one closed loop, so retained cases trace back to the ads that produced it. Stop doing what everyone else is doing.
See How the Loop Works Model Your Case Volume
Streaming, audio, social, display
Search, calls, intake
Media signals tied to firm data
Signed case, attributed to the ad source
Data-driven optimization in real-time
Our Closed Loop Ecosystem accounts for it all
10–30
Days from first ad to signed case
60–90
Touches before they search your name
90%
Of influence missed by last-click
47.5%
Of TV viewing now streams · Nielsen Dec 2025
What are your numbers?
How We Work

One system, staffed to fit.

Some firms hand us everything from strategy through buying and reporting. Others keep their TV buyer or their SEO shop and ask us to wire the whole operation into a single measurement loop. Both work. We have run every channel on the list ourselves, which is exactly why we can hold outside partners to a real standard, and why nothing gets to hide behind a channel-specific report.
01

Plug in what you have

Your existing vendors, agencies, and in-house team connect to our attribution layer. Nobody has to get fired for the numbers to get honest.

02

We fill the gaps

Where you need buying, creative, or strategy, we staff it with people who have run PI media in real markets and know what a qualified MVA call sounds like.

03

Everything reports to one place

A live dashboard comes standard with every engagement. Spend on the left, signed cases on the right, and every step in between accounted for.

Services

Everything feeds the loop.

01 · The Core

Attribution & Reporting

We carefully stitch platform data, call tracking, and your case management system into one model that follows a claimant from first impression to retainer. No metric goes unnoticed, but not every metric matters. We'll open your eyes to what's really driving outcomes for you.

02

Media Feeds the Closed Loop System

Streaming TV, audio and podcast, programmatic display, paid social, YouTube, and paid search, planned as one connected sequence that moves a claimant toward hiring you. We focus only on Metrics that Matter across these platforms, which means our success is not tied to clicks or calls only.

03

Search & AI Visibility

When a claimant finally types your name, or asks ChatGPT who to call, you show up. We can handle SEO, local visibility, and answer-engine optimization; more importantly, we monitor those signals as a byproduct of everything else we do, too.

04

Intake Analytics

Call software configuration, speed to lead monitoring, call scoring, qualification tracking, answer flows, automation recommendations, and AI-generated coaching insights. We aim to enhance a team's productivity with real-time data.

05

Creative

Whether we help develop scripts for audio buys, create a/b tests for static image placements, or develop social video built for thumbstopping, our services don't stop at the targeting we use for the media buys. Creative is 50% of marketing efficacy, and we care about being effective.

06

Media Discovery

Already have an agency? Our discovery process helps identify leaks where spend may not be tracked through to signed cases. As a neutral party, we can help showcase signals that your reporting may be hiding. The findings are yours to keep, helping your agency and you to drive efficiency.

Play out your budget before you spend it.
Benchmarks from live PI campaigns, from impressions through retained cases
Model Your Case Volume
$75,000
Impressions
Site visits & searches
Intake contacts
Qualified consults
Signed cases
Method
Benchmark rates drawn from multi-channel PI campaigns; your market, case mix, and intake operation move these numbers. The full model behind this slider is part of every engagement.
Why Firms Stay

Built for the person who knows the relationship between marketing and intake

01

We measure what a firm operator cares about

Cost per signed case, by channel, by campaign, by creative, and more. We influence and measure all calls, site visits, form submits, text messages, and any new demand generated for the firm. Accountability and transparency defines our approach.

02

We know every channel from the inside

Whether we buy it or your existing vendor does, we've worked first-hand with the platforms before. We managed and optimized the media ourselves, and know what parts you don't have to buy (and what you should!).

03

The data loop and ecosystem is yours to keep

Dashboards, tracking, and historical data live in accounts you own. If we ever part ways, the system keeps working and the record stays intact.

About
Personal Injury Media is a digital agency practice built by people who have run PI media in real markets.
Personal Injury Media is led by Gita Bhatia and staffed by media, analytics, and intake specialists who assemble around each engagement. The team has planned and bought streaming TV, audio, programmatic, social, and search for personal injury firms, and built the attribution systems that hold all of it accountable.
1
Loop per client
100%
Of media budgets go to media
US-wide
Any market, any case mix
Questions asked by firm operators
FAQ
How long before I see signed cases?
Search and intake fixes show up within weeks. Awareness channels like streaming TV build over one to three months, and the attribution model shows you their effect on branded search and call volume long before the case count moves, so you're never flying blind in the meantime.
Do I have to fire my current agency?
Plenty of clients keep their existing buyers and use us as the measurement layer that holds everyone accountable. Some later ask us to take over channels, and some never do. The loop works either way.
How do you separate qualified calls from junk?
Call scoring against your intake criteria: injury type, jurisdiction, statute window, liability picture. You'll see qualified calls per channel, and the ones that waste your intake team's time stop getting budget.
What markets do you work in?
Anywhere in the US. The system travels; local market knowledge comes from the planning work we do at the start of every engagement.
How is this different from the big legal marketing shops?
They sell you channels and report on each one separately, which is how a Hulu campaign that starts half your cases ends up looking like a line item with no conversions. We sell the connected picture, and we're happy to run as much or as little of the media as you want us to.
What does it cost?
Media budgets are yours and go entirely to media. Our fee covers strategy, buying, and the attribution build, structured as a project or a monthly retainer depending on what you need, and it stays small next to the cases it produces.
The claimant who signs with you next month is seeing ads right now.
Find out which ones are yours.
Let's Talk
Personal Injury Media
A Jump Ball Practice
Services About gb@itsajumpball.com 214.537.8612